Unlike other digital marketing training programs out there, this program teaches you how to put together a team and manage it efficiently. In other words you do not learn digital marketing tactics and strategies such as SEO, social media, email marketing, paid ads, etc. Instead you learn how to setup a digital marketing department, hire the right people, the right digital marketing agency and set them up for success.

If done right, they will strategize and execute various digital marketing campaigns to get you leads and sales. In this program you learn the framework needed to build and manage your digital marketing team/department in the most efficient way possible.

Absolutely. There are times when you, as a client may need to introspect if you have given all the support that your agency needs so they can perform at their best. On the flip side, your sixth sense probably tells you that your agency isn’t giving you the complete picture on what’s working and what isn’t.  Maybe you want to move to another agency or bring more of the digital marketing effort inhouse.

How to get the best of your agency? Should you look for another agency? If yes, how do you go about it and when? All of this is covered in detail in the training program

A 'Center of Excellence' (CoE) is a team, department, or facility within an organization that is recognized as having a high level of expertise or performance in a specific area. The goal of a CoE is to provide leadership, best practices, and resources to other parts of the organization in order to improve overall performance and competitiveness.

Our endeavor is to convert your digital marketing department into such a CoE so that your company's business grows rapidly in market share, revenue and stakeholder value.

Raghuram, the creator of this program has built and delivered multi-channel inbound lead generation and sales enablement campaigns for B2C brands such as HelloFresh, Ancaster Foods, GoodLife Fitness, Exodus Travels, Sencor Canada, Gino's Pizzas and Merck Canada as well as for B2B brands such as AirFixture, TrueNorth ITG, PCM Canada and Spatial.

During his tenure as a service delivery leader at the India based centers of excellence for a mid-sized US based software company, a Fortune 100 company and a large US based MNC (recognized by Fortune as one of the 'World's Most Admired Companies'); he led multidisciplinary digital content teams, created processes, setup SLAs, built KPI dashboards and serviced US based brands such as Warner Bros, Sony Pictures, Sungevity, Lions Gate Entertainment, and ShutterStock.

Raghuram has translated his skill and years of experience into this program which is essentially a succinct no-nonsense actionable framework that you can easily implement.

Click here to read Raghuram’s bio.

Congratulations. The digital marketing CoE program has a ton of checklists, customizable templates and calculators. You could always leverage them to fill gaps that may exist within your ecosystem. The BLUEPRINT training program is specifically geared towards taking a fairly functioning digital marketing department and elevating it into a ‘Centre of Excellence’.

Moreover, your team is as good as the people who run it. You can insulate yourself to some degree against any loss of knowledge resulting from talent attrition if you have this training program in hand.

While on the topic, why don’t you go through the Health-Check quiz to be sure you have everything sorted?

No. You will learn how to build a team that will in turn run successful digital marketing campaigns for you. The digital marketing CoE program will enable you to manage the team such that talent retention improves, processes are streamlined, and the overall operation becomes more stable. 

As the head of the department, you will control the financials and understand how to connect various dots in a very complex operation. With a stable operations framework in place, everyone knows who is doing what and how things need to be done. Top management can be sure that mid-management and the front lines are completely aligned to the overall business's mission and vision. Every one in the digital marketing department (agency and/or inhouse) has a sense of purpose and clarity on how they impact the business's overall numbers.

Each module in the program has a section that covers potential roadblocks and issues you may encounter when the rubber hits the road. That should address most of your potential roadblocks. You and your team will also get lifetime access to all the course material you have signed up for. That way, you have access to updated training videos, templates, guides and calculators.

We also invite you to join our private facebook group DigitalMarketingCoE where you would get to exchange ideas, ask questions and learn from other participants of this program. Please subscribe to our YouTube channel @digitalmarketingcoe to access videos that could help you along your journey. We periodically release support videos, case studies and client interviews on our social media channels that may inspire and guide you through some of your toughest implementation problems.

Raghuram, the creator of this program and principal coach is also available to hand-hold you through sticky situations that you may not have anticipated or may not know how to navigate. Kindly contact Raghuram directly if you'd like him to help in specific areas, or if you'd like to hire him as a coach/ trainer or advisor on your executive team.

Assuming you immerse yourself in the course content without doing anything else; you can complete the ROADMAP in a few hours, the FRAMEWORK in less than a week and the BLUEPRINT in about a week. There are several ready-to-use worksheets, templates, guides and checklists that you will learn how to use making it super easy to implement them within your work environment. Assuming you cannot consume the program all at once, you can still comfortably go through every lesson even on the ADVANCED course in under FIVE weeks. You would have learnt what you need to know to build the best possible digital marketing team OR improve on what you already have in place.

Each individual's/team's learning capacity, level of skill, commitment to success and practical circumstances are different. We therefore do not guarantee results as much of it depends on your own efforts and desire to make the best of the training.

This scenario ideally applies to those who sign-up for the BLUEPRINT program which is an advanced course. 

You begin the FRAMEWORK (Intermediate level) and the BLUEPRINT (Advanced level) courses with an initial score based on your current state on the ‘Digital Marketing Competency Maturity Model’, a proprietary rating chart developed by Raghuram.

You set your goals and create your own plan of action as you go through the rest of the Digital Marketing CoE training program. If your starting point is low but you aim really high and work towards it, chances are that the efficiency gain that you will see would be significant and easily noticeable in a relatively short time span.

Execution and commitment to success drives results. That’s why, while we can show you the way, we cannot guarantee results.

No problem, anyone from your organization could access this training program as well. As the leader of your organization, you may want to delegate specific parts of the execution and management to others and directly manage that which you must. What to delegate and when is covered in the training program. We highly recommend that you or your delegated team members complete the program as soon as possible to sustain the momentum in execution.

It takes some work at the beginning to understand the concepts and put them into action. But once that’s done, you are saving yourself and your team from failures, chaos, and a ton of stress in the future since you have a tried and tested methodology that you need to follow. You will be in control of your ship, decision making becomes easy and exponential growth becomes very achievable. Is that future state worth putting your time and energy into the program, that’s for you to decide.

No. You will learn how to apply global management principles and best practices within the context of running a digital marketing department. Hence, it does not matter where you or your customers are physically located.

Digital marketing tactics and strategies could be specific to regions, audience segments, industries, size of your TAM, etc. However such tactics and strategies are NOT within the scope of this training program. As long as the English language isn't a barrier, you will benefit from this training program regardles of your or your audiences' physical location.

If you are here for the first time, you may want to start with the Health-Check quiz. It is a FREE SWOT analysis of your digital marketing department’s current state of efficiency and maturity. Learn where you stand today and then decide which course is ideal for you to start with.